NHS
Making the audience aware of the diabetes prevention programme and actively encouraging uplift in survey completions offered by the NHS
Ruuby
Responding to lockdown restrictions by developing a strategy to drive bookings through Ruuby’s website, iOS and Android app
NHS
Case Study
Brief – A
Our digital team was tasked with reaching audiences from diverse cultural background across the UK to make them aware of the diabetes prevention programme and actively encourage an uplift in survey completions offered by the NHS.
Strategy
Through our highly targeted segmentation modelling, layered with in-house catchment area geo-targeting and other data points, we were able to pin-point the exact target audiences and deliver a substantial amount of traffic to the DP survey.
Impressions
4,669,934
Total Clicks
245,236
CTR
5.25%
Cost Per Click
£0.06
Brief – B
Carrying on from the work in Phase 1, Mediareach was then briefed on a following activation to continue the great work and see if the ROI could be pushed further and drive even more traffic per £ spent.
Strategy & Results:
Through creative A/B testing, landing page, targeting and audience optimisations, we were able to push the boundaries even further and deliver even better results than Phase 1.
Impressions
8,048,582
Total Clicks
179,985
CTR
5.11%
Cost Per Click
£0.05
Ruuby
Case Study
Brief
Our team partnered with Ruuby, London’s first digital beauty concierge offering 5-star services.
Ruuby has delivered amazing growth over the last few years but had been shut for a period over lockdown due to restrictions.
Strategy
Through a test and learn style growth marketing approach, we devised a few different strategies of how we could deliver a boost to their booking numbers through their website, iOS app and Android app.
Results
In the first 3 months of working with Ruuby we already made substantial progress to their key cost per acquisition figures, and these include:
Reduction in CPA for new customers visiting the website through Adwords Search Results
400%
Reduction in CPA for new customers visiting the iOS app through App Download Results
260%
Enterprise
Targeting Polish Nationals in the UK with a rental offer from Enterprise Rent-A-Car Poland
Enterprise
Case Study
Brief
The campaign was focused on a rental offer from Enterprise Rent-A-Car Poland, and our digital team was tasked with targeting Polish nationals in the UK with that offer. In the run-up to Christmas, the goal was to encourage Polish nationals returning home to sign up for the offer.
Strategy
Using a combination of Mediareach in-house catchment area geo-targeting, advanced interest targeting and language targeting, we were able to precisely target just Polish nationals within the UK. With that, we were able to run a hyper-targeted campaign which delivered a high level of traffic to the Enterprise Rent-A-Car website.
In order to drive the most efficient results for this campaign, we implemented a strong testing framework. This allowed us to test a combination of different audiences and assets in order to ascertain which drove the traffic most efficiently so that we were able to scale the campaign accordingly.
Results
We managed to deliver a large reach for the client, targeting a large number of Polish nationals in the UK, while delivering a large number of clicks through to the site at a very efficient CPC.
Impressions
8,048,582
Total clicks
179,985
CTR
5.11%
Per click
£0.05
Equazen
Case Study
Brief
targetreach was approached by SFI Health to develop a digital strategy that promotes the Equazen Health Supplement though their Amazon store. The campaign was to focus on Prime Day and Black Friday.
One challenge was the lockdown’s negative impact on the sales of this industry. Another was the need to drive awareness among the UK’s demographic of mothers with young children while driving awareness to the brand’s Amazon page.
Strategy
Given YouTube ads’ advanced targeting capabilities, our YouTube campaign delivered impressive results across nearly 2 months. We were able to layer different targeting options to accurately target UK-based mothers aged 25-44 who were actively browsing and shopping for young children at that time, based on the history of YouTube searches.
The campaign targeted a variety of YouTube Channels, but a few of the top channels and placements included WhatsUpMums, Love Parenting, Mumsnet and Emily Norris.
Results
The results far exceeded expectations in delivering 357,454 engagements with the ads, which meant many mothers watched the Equazen video beyond the 10-second mark or clicked on the ad in some way. This resulted in substantial awareness and a burst in indirect and direct traffic to the Equazen Amazon page resulting in their best-ever sales on Amazon.
The campaign delivered over a million impressions and drove strong brand uplift for its DTC outlet on Amazon. Although the main KPIs of the campaign were awareness and brand uplift, we were also able to drive 5,700 direct clicks to the Amazon page from YouTube at a CPC of £2.45 and a CPV of £0.22.
Impressions
1,047,449
Total Clicks
5,712
CTR
0.55%
Cost Per Click
