Case study


About Ruuby

Ruuby is London’s first digital beauty concierge, offering five star beauty services to private clients, corporates, hotel groups, and luxury concierge services. With a network of over 600 professionally vetted, experienced beauty providers, they deliver consistently high-quality beauty services to their clients. Services can be booked at the home, office, or hotel, and they also cater to large events, weddings, and VIPs.


Targetreach partnered with Ruuby to help them come up with a strategy to drive bookings through their website, iOS app and Android app.

Ruuby has delivered amazing growth over the last few years, but had been shut for a period over lockdown due to restrictions. So, we devised a few different strategies of how we could deliver a boost to their bookings numbers through a test and learn style growth marketing approach.


In the first 3 months of working with Ruuby we’ve already made substantial progress to their key cost per acquisition figures, and these include:

We’ve reduced their CPA for new customers to their website through Adwords by


Adwords Search Results

We’ve reduced their CPA for iOS customers by


App Download Results

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