Case study

Ruuby

About Ruuby

Ruuby is London’s first digital beauty concierge, offering five star beauty services to private clients, corporates, hotel groups, and luxury concierge services. With a network of over 600 professionally vetted, experienced beauty providers, they deliver consistently high-quality beauty services to their clients. Services can be booked at the home, office, or hotel, and they also cater to large events, weddings, and VIPs.


Overview/Challenge

Targetreach partnered with Ruuby to help them come up with a strategy to drive bookings through their website, iOS app and Android app.

Ruuby has delivered amazing growth over the last few years, but had been shut for a period over lockdown due to restrictions. So, we devised a few different strategies of how we could deliver a boost to their bookings numbers through a test and learn style growth marketing approach.


RESULTS

In the first 3 months of working with Ruuby we’ve already made substantial progress to their key cost per acquisition figures, and these include:

We’ve reduced their CPA for new customers to their website through Adwords by

400%

Adwords Search Results

We’ve reduced their CPA for iOS customers by

260%

App Download Results


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13 Fulham Business Exchange The Boulevard, Imperial Wharf London SW6 2TL United Kingdom

saif@targetreach.co.uk

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