Our digital team was tasked with reaching audiences from diverse cultural background across the UK to make them aware of the diabetes prevention programme and actively encourage an uplift in survey completions offered by the NHS.
Through our highly targeted segmentation modelling, layered with in-house catchment area geo-targeting and other data points, we were able to pin-point the exact target audiences and deliver a substantial amount of traffic to the DP survey.
Carrying on from the work in Phase 1, Mediareach was then briefed on a following activation to continue the great work and see if the ROI could be pushed further and drive even more traffic per £ spent.
Strategy & Results:
Through creative A/B testing, landing page, targeting and audience optimisations, we were able to push the boundaries even further and deliver even better results than Phase 1.