The campaign was focused around a rental offer from Enterprise Rent-A-Car Poland, and our digital team was tasked with targeting Polish Nationals in the UK with that offer. The goal was in the run up to Christmas, to encourage Polish nationals returning home to sign up for the offer.
Using a combination of Mediareach in-house catchment area geo-targeting, advanced interest targeting and language targeting, we were able to precisely target just Polish nationals within the UK. With that we were able run a hyper targeted campaign which delivered a high level of traffic to the Enterprise Rent-A-Car website.
In order to drive the most efficient results for this campaign, we implemented a strong testing framework. This allowed us to test a combination of different audiences and assets in order to ascertain which drove the traffic most efficiently, which then allowed us to scale the campaign.
Strategy & Results:
With this campaign we managed to deliver a large reach for the client, targeting a large number of Polish nationals in the UK, while at same time delivering a large number of clicks through to the site at a very efficient CPC.