Persona name
Cost-conscious
Age-Gender
Male & Female [35-49]
Job title
Senior manager
Family
Married with young kids
Education
All
Location
US, UK & Other Developed Markets
Goals
More space & time for the family
Frustrations
Influence+motivations
Family wellbeing, cost conscious, safety, trust and convenience
Persona name
Socialites
Age-Gender
Male & Female [18-34]
Job title
All
Family
Single living with friends
Education
University Degree
Location
US, UK & Other Developed Markets
Goals
Career Progression
Frustrations
Influence+motivations
Convenience, Friends and Fun
Persona name
Techie
Age-Gender
Male & Female [25-34]
Job title
All
Family
Singles and Young Couples
Education
University Degree
Location
US, UK & Other Developed Markets
Goals
Entrepreneurial Drive
Frustrations
Influence+motivations
Financial independence, Quality of Product & Service.
Persona name
Apparel & Fashion Buyers
Age-Gender
Male & Female [18-45]
Job title
Family
Singles & Couples
Education
Diploma/University Degree
Location
US, UK & Other Developed Markets
Goals
Sales, Basket Adds, Loyalty Programs and Awareness
Frustrations
Influence+motivations
Fashion sustainability, ethical supply chains and animal cruelty free ingredients
Persona name
Senior Professionals
Age-Gender
Male & Female [45-65]
Job title
Director Level and Above at Large, Mid-sized and Family Owned companies
Family
Families with 2 Kids
Education
University Degree
Location
US, UK & Other Developed Markets
Goals
Awareness, Signs ups, Engagement & Sales
Frustrations
Influence+motivations
Quality, Bespoke Service, Reputation, Trust